Wednesday 23 January 2008

Notes for lesson 24 Jan on application of theory

Have a look at the assessment criteria for a Level 4 essay (24 -30 marks out of 30)

The candidate must provide the following:
  • a clear and systematic account of the stages of production, from researching the brief and targeting an audience to a technical account of decisions and revisions made.
  • There is a detailed and thorough analysis of the finished product in terms of how decisions about form and content have affected meaning, and how the text communicates through its forms and conventions.
  • Where appropriate, explicit reference is made to ideas encountered on the course.
  • The production is placed in the wider context of media institutions and audiences by thorough analysis of the ways in which the text compares with real media output and an evaluation of the relationship of product to audience (including audience feedback)

How is THEORY relevant to these criteria?